Business systems we build: CRM, ERP, automation and more
The systems a business commissions: CRM and sales, ERP and operations, HR, booking, WhatsApp messaging, portals, reporting, growth, commerce and learning, each built around how your team works, not sold as a ready-made product.
CRM & sales
Enquiries arrive on every channel and sit in several inboxes, so some get two replies and some get none.
Outcome
Sales and service work from one record per customer, with the source of every enquiry and the date of every next step.
Lead capture & follow-up
We build one place where every enquiry lands, gets an owner and a next step with a date.In use
A website and leads inbox for a removals company: every enquiry from the website lands once, on one record the team works from. Read the case study: Website + leads inbox
Pipelines & reminders
We build the stages a deal or a job moves through, with reminders that send themselves when a next step is due.Customer history
We build the customer record that keeps every message, note, quote and booking, so whoever picks it up next knows the story.
ERP, operations & inventory
Sales, stock and purchasing live in separate places, so the same figure is typed several times and rarely agrees.
Outcome
We build one system for sales, purchasing, stock, finance and staff, so a figure is entered once and every team sees the same one.
POS & billing
We build billing screens for a counter or a workshop: a job or a basket becomes a bill, a receipt and a day-end total.In use
A billing app for a car-service workshop in Pakistan. Read the case study: Car-service billing app
Inventory & stock
We build stock records that move with every sale, purchase and transfer between locations, with a low-stock list.Purchasing
We build purchase requests and orders that reach the right person, and deliveries checked against the order they were raised on.Invoices & approvals
We build the flow from a supplier invoice to a signed-off payment: read, matched, routed and logged.
Relevant industries
Case studies
HR, attendance & staff
Leave requests, rotas and staff documents are spread over messages and paper, and payroll waits on someone adding up the month.
Outcome
Each person sees their own record, rota and requests, managers approve from a phone, and the month ends with a sheet ready for payroll.
Staff records & leave
We build staff records, leave requests, approvals and documents in one place, with the access each role needs.Attendance & shifts
We build check-in and check-out from a phone or a screen at the door, shift rotas, and a monthly sheet ready for payroll.Staff apps
We build phone apps for staff who work away from a desk, on the same records as the office.In use
An Android app for a consultancy’s staff, working on the same inbox and contact records as the office. Read the case study: WhatsApp, Instagram & Messenger inbox
Related services
Relevant industries
Case studies
Booking & scheduling
Customers want to book at night and on their phone, and a booking taken by message has to be typed into the diary by hand.
Outcome
Customers pick a service, a day and a time themselves, get a reminder, and can move a booking without a phone call.
Booking sites
We build sites where a customer picks a service, a day and a time, and the booking lands once with your team, with its source.Typical build
A booking site with a WhatsApp line for an Umrah transport company. Read the case study: Booking site + WhatsApp line
Appointments & calendars
We build booking calendars with reminders and a link to move a booking.Reminders & confirmations
We build confirmations and reminders that go out by WhatsApp, text or email at the times you choose, and record who confirmed.Deposits & payments
We build deposits and payments into the booking: a deposit or the full price when a slot is booked, through a payment provider you already use or choose.
WhatsApp & customer messaging
Customers write on WhatsApp, Instagram and Messenger, to several phones, and the answer depends on who happens to see the message.
Outcome
One team inbox for every channel, with flows that ask the first questions, a staff app, and broadcasts to contacts who opted in.
WhatsApp inbox & automation
We build one team inbox for WhatsApp, Instagram and Messenger on Meta’s Cloud API, with flows, an away message and a staff app.In use
A consultancy in Kuwait runs its WhatsApp, Instagram and Messenger enquiries through one inbox on its own server. Read the case study: WhatsApp, Instagram & Messenger inbox
Templates & broadcasts
Approved message templates and broadcasts to contacts who have opted in, sent from the same system that holds the conversations, so a campaign and its replies are in one place.In use
Template messages and broadcasts sent from the consultancy’s own WhatsApp Business account. Read the case study: WhatsApp, Instagram & Messenger inbox
Relevant industries
Case studies
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Customer & partner portals
Customers call to ask where their order, booking or document is, and the answer sits in a system only the office can see.
Outcome
Customers and partners sign in to see their own bookings, documents, payments and status.
Customer portals
Self-service for your customers or partners: bookings, documents, payments and status without a phone call. Fewer “where is my…” messages, and a record of everything that was asked.Partner & supplier portals
We build portals where partners and suppliers send orders, documents and updates into your system instead of by email.Documents & requests
We build the place where customers upload documents, sign forms and follow a request from sent to done.
Relevant industries
Analytics & reporting
The figures you check every week sit in several systems, and putting them together takes someone a day.
Outcome
One screen with the numbers that matter, drawn from the systems that hold them, with each enquiry counted by its source.
Reports & dashboards
We build one screen with the numbers you check every week, drawn from the systems that hold them.Source tracking
We build tracking that keeps the ad, page or link that brought each enquiry with it, so a report can count bookings by source.In use
This website: the contact form sends each enquiry with its campaign tags, click id and landing page, ready to be counted by source.
Related services
Relevant industries
Try a demo
Lead generation & growth
Ads and posts bring visitors, but the enquiries arrive without a source and the follow-up depends on who is free.
Outcome
A page for each offer, campaigns judged by bookings, and a follow-up that runs until the enquiry is booked or closed.
Landing pages
We build a page for each offer or campaign, with a form that records which ad brought the visitor.Campaigns
We run search and social campaigns judged by cost per booking, and move the budget to the channels that bring bookings.Follow-up & nurture
We set up the follow-up that runs after an enquiry: reminders for the team, and messages to the customer until the enquiry is booked or closed.
Marketplaces & commerce
Selling online means a catalogue, payments, orders and stock that have to agree, sometimes with other sellers in the same store.
Outcome
A store or a marketplace with its catalogue, checkout, orders and accounts in one system, connected to the stock.
Online stores
We build online shops with a catalogue, cart, checkout and order emails, and we recover shops that have stopped working.Typical build
E-commerce site recovery for a ghee brand in Pakistan. Read the case study: E-commerce site recovery
Multi-vendor marketplaces
We build marketplaces where several sellers list, sell and get paid, with one admin view of the catalogue and the orders.Wholesale & trade ordering
We build trade ordering for repeat buyers: their own prices, quick reorders and orders on account.
Relevant industries
Case studies
Learning & training
Courses, enrolments and progress live in spreadsheets and group chats, and nobody can see who finished what.
Outcome
Learners enrol, pay and follow their course in one place, and staff see progress without asking.
Courses & content
We build the place where courses, lessons and files live, on the web and on a phone.Enrolment & payments
We build enrolment with payment, a welcome message and access that opens on the right day.Progress & certificates
We build progress tracking, quizzes and certificates that staff can check without asking.
Automation runs through every solution
Each system connects to the tools you already use, so a record is entered once and the repeat steps run themselves.
Your business may need something different.
Tell us how your team works, what is slowing it down and what you want to improve.
Tell us what is slow, manual or invisible.
We reply to every enquiry within one working day.