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Grow · Digital marketingMarketing

Complete 360 digital marketing, measured by bookings, not clicks

Marketing that is measured against what actually happened. Search, Meta and WhatsApp campaigns, content and a website that convert, wired to a CRM that records which ad produced which enquiry and which enquiry became a booked appointment or job. The measurement is built before any budget is spent.

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What we build

Digital marketing

  • Strategy & branding

    We start with who you sell to, what you offer and what makes you different, then set the name, look and message every channel uses.

  • SEO

    We make the site fast and clear for search engines, write the pages people search for, and keep your Google Business Profile current.

  • Meta & TikTok ads

    We run campaigns on Facebook, Instagram and TikTok, with lead forms and click-to-WhatsApp ads that land in your inbox with their source.

  • Social media management

    We plan, design and publish your posts on a calendar you approve, and answer comments and messages in your voice.

  • Content & video

    Brand, design and content from the same team that builds the product, so the promise on the ad matches the screen the customer lands on. Short, specific, in your voice.

    In use

    A content tracker that publishes posts to Google Business Profiles. Read the case study: Content tracker publishing to Google profiles

  • WhatsApp & email marketing

    We send approved templates, broadcasts and email to contacts who opted in, from the system that holds the conversations.

    In use

    Template messages and broadcasts sent from the consultancy’s own WhatsApp Business account. Read the case study: WhatsApp, Instagram & Messenger inbox

  • Reviews & reputation

    We set up the routine that asks customers for a review and brings every review into one place to answer.

    In use

    Reviews are collected in one place and answered from the same screen. Read the case study: Reviews inbox with replies

  • Analytics & reporting

    The source travels with the enquiry into the CRM, the outcome is recorded there, and the report is built from the CRM, not the ad account: cost per booking by source, by month. Here is how to track each ad to the booking it produced.

    In use

    This website: the contact form sends each enquiry with its campaign tags, click id and landing page, ready to be counted by source.

  • CRM & marketing automation

    Every enquiry captured, qualified and followed up in one place, from first message to closed deal. Next actions have dates, reminders send themselves, and nothing depends on who remembered. Enquiries from WhatsApp, Instagram and Messenger can arrive through a WhatsApp inbox built on the Cloud API.

    In use

    A WhatsApp, Instagram and Messenger inbox for a consultancy in Kuwait, with templates and broadcasts. More on the WhatsApp inbox. Read the case study: WhatsApp, Instagram & Messenger inbox

Try it live

Try cost per booking

Two channels spend the same and bring the same number of enquiries, so cost per lead says they are equal. Add the outcomes recorded in the CRM and cost per booking shows what each channel really costs; then try your own numbers.

What you can try

  • Compare cost per lead on two channels
  • Add the outcomes recorded in the CRM
  • Mark enquiries booked or lost and watch the report recalculate
  • Try your own numbers (illustrative, not a forecast)
Cost per bookingDemo · sample data

A demo with made-up names and numbers. It shows the kind of system we build, not a client’s system. Nothing you do here is sent or saved.

  1. Step 1 of 4: Compare cost per lead: the two channels look equal
  2. Step 2 of 4: Add the outcomes recorded in the CRM
  3. Step 3 of 4: Mark enquiries booked or lost and watch it recalculate
  4. Step 4 of 4: Try your own numbers (illustrative, not a forecast)

Report

From the ad accounts
The two channels, side by side
Channel AChannel B
Spend1,0001,000
Enquiries5050
Bookingsnot added yetnot added yet
Cost per leadnot worked out yetnot worked out yet
Cost per bookingnot added yetnot added yet

Cost per lead = spend ÷ enquiries. Cost per booking = spend ÷ bookings.

Build log

Recent builds

details on request

Case files

Work we have shipped

Details on request. Images are illustrative.

Contacts

Tell us what is slow, manual or invisible.

We reply to every enquiry within one working day.

hello@aliflogix.com

Your message is emailed to us and used to reply to you. See our privacy policy and terms.

Process

How a build goes

  1. Step 1 of 3

    Wire the measurement first

    Before any spend: the website and WhatsApp entry points capture the source, the CRM records the outcome, and a first report runs on the enquiries you already get.

  2. Step 2 of 3

    Run campaigns

    Small budgets across a few channels at first, so the data decides rather than an opinion. Creative is produced with the person who knows the customers: you.

  3. Step 3 of 3

    Improve every month

    One review a month with the numbers that matter: cost per booking by channel, what changed, what we change next. Budgets follow bookings, not clicks.

Markets

Where our work runs

  1. UK

    A website and leads inbox for a removals company in the UK.

  2. Kuwait

    A consultancy in Kuwait runs its WhatsApp, Instagram and Messenger enquiries through one inbox on its own server.

  3. Saudi Arabia

    A booking site with a WhatsApp line for an Umrah transport company.

  4. Pakistan

    A billing app for a car-service workshop in Pakistan.

About Alif Logix

Why Alif Logix

Alif Logix builds websites and apps, business solutions and digital marketing for businesses of every kind. We work from Lahore, Southall, Pampanga and Sharjah, and with clients anywhere, in writing and on calls.

  • 10+

    Systems shipped and running

  • 4

    Locations

  • Every project starts with a written scope.

  • We reply to every enquiry within one working day.

  • Software, automation and marketing come from one team, so the measurement is built in from the start.

Questions

Questions we get asked

  • Do you need to build the CRM before running ads?

    Not always, but the measurement has to exist. If you already have a CRM we connect the sources to it; if you have nothing, a small one comes first. Spending before measuring means the first months teach you nothing.

  • What is the difference between cost per lead and cost per booking?

    Cost per lead stops at the ad account: it counts enquiries, good or bad. Cost per booking divides the same spend by the enquiries that actually became appointments or jobs, which is the number that tells you where to put the next budget. More on the difference.

  • Which channels?

    Whichever your customers use, which usually means search, Meta and WhatsApp. We start small on several and move budget to the ones producing bookings.

  • How do you charge?

    The work is priced in writing after a short scoping call. Ad spend is paid by you directly to the platforms from accounts you own, so you always see exactly what was spent and on what.

  • Can you work with our existing agency?

    Yes. We can build the measurement and the CRM while the agency keeps running the creative; the numbers make everyone better at their part.

  • Where are you based?

    Alif Logix works from four locations: Lahore (Pakistan), Southall (United Kingdom), Pampanga (Philippines) and Sharjah (UAE). We work with clients anywhere, in writing and on calls.

Find out how Alif Logix can help you operate with more speed and less effort

A short conversation about what’s slow, manual or invisible — and what to build first. No deck.

Let’s talk