Brands and product design that make the next step obvious
Brand identity, guidelines, user journeys, screens, prototypes and design systems from the team that builds the product, so the promise on the ad matches the screen the customer lands on.
Typical problems
A brand that looks different everywhere
The site, the posts and the print each use their own logo, colours and voice.Screens that lose people
Customers get lost between the ad and the booking, and call to ask what the screen should have said.Design decided during the build
Without agreed screens, every page is argued over while it is being built.
Branding & product design
Brand identity
We start with who you sell to, what you offer and what makes you different, then set the name, look and message every channel uses.Brand guidelines
We write down how the brand is used: the logo, colours, type and voice, with examples, so every page, post and print looks like one company.UX research & journeys
We map how a customer finds you, compares and books, ask the people who use the system, and find the steps where they give up.Website & app UI design
We design the screens of a website or an app: the layouts, the parts they share and every state, ready for the team that builds them.Wireframes & prototypes
We make wireframes and clickable prototypes to try a journey with real users before anything is built.Design systems
We build the shared set of colours, type, components and rules that keeps a product consistent as it grows.
How a build goes
Step 1 of 3
Scope, in writing
We look at how the work is done today, then write two pages: the problem and the build, with the price and the accounts it will live in. You say yes to a document, not a phone call. Here is what goes in a written scope.
Step 2 of 3
Build in slices
The first slice is the piece that removes the most typing. It goes into use while the next slice is built, so feedback comes from real days, not demos.
Step 3 of 3
Run and measure
Once it is live, a monthly care plan can cover monitoring, fixes and the next improvements, prioritised by what the numbers say.
Industries we build for
Questions we get asked
What does it cost?
It depends on what the process needs, so we price each project in writing after a short scoping call rather than publish a rate card. The written scope sets out exactly what the price covers.How long does it take?
It depends on the scope. The written scope splits the build into slices with a date for each, so something useful is in use before the whole build is finished.Where are you based?
Alif Logix works from four locations: Lahore (Pakistan), Southall (United Kingdom), Pampanga (Philippines) and Sharjah (UAE). We work with clients anywhere, in writing and on calls.
Tell us what is slow, manual or invisible.
We reply to every enquiry within one working day.