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IndustriesReal Estate & Property

Property websites, CRM and campaigns for real estate

Listings bring enquiries from portals, ads and WhatsApp, and every one needs a quick reply and a record of what was shown. We build the property site, the CRM that routes each lead and the campaigns that fill the viewings.

Who it is for

The businesses we build for

  • Estate and letting agencies

  • Property developers

  • Property and facilities managers

  • Brokers and independent agents

What gets in the way

  • Leads from every portal

    Enquiries arrive from listing portals, ads and WhatsApp, and some wait days for a reply.

  • Viewings by phone

    Viewings are arranged by calls and messages, and double bookings and no-shows follow.

  • Owners and tenants who chase

    Owners and tenants call to ask about rent, repairs and documents that sit in someone’s inbox.

Solutions

What we build for it

Build · Websites & Mobile Apps

  1. Interactive Website Development

    Property websites & listings

    A site with searchable listings, each with an enquiry form that keeps the listing and the source.

  2. Mobile App Development

    Agent apps

    An app for agents to see their leads, viewings and notes on the move.

Run · Smart Digital Solutions

  1. CRM & Sales Systems

    Broker CRM & lead routing

    Every lead with its listing and source, routed to the right agent with a next step and a date.

  2. Custom Software & SaaS Products

    Viewing bookings

    Buyers and tenants pick a viewing slot, and the agent and the owner get the booking and a reminder.

  3. Portals & Internal Tools

    Owner & tenant portals

    Owners and tenants sign in for statements, repair requests and documents.

Grow · Digital Marketing

  1. Paid Advertising

    Property campaigns

    Campaigns for a listing or a development, judged by the viewings they bring.

  2. Search Engine Optimisation

    Search & local SEO

    Pages for each area and property type that people search for.

  3. Content & Creative Production

    Listing content

    Photos, descriptions and short videos for each listing, in one voice.

  4. Email & Lifecycle Marketing

    Lead nurture

    Follow-ups for buyers and tenants who are not ready yet, until they book a viewing or say no.

Workflows

How it can work

From a listing enquiry to a viewing

  1. Step 1 of 4

    An enquiry arrives from a portal, an ad or WhatsApp

  2. Step 2 of 4

    The CRM keeps the listing and the source and routes it to an agent

  3. Step 3 of 4

    The buyer picks a viewing slot

  4. Step 4 of 4

    The agent and the owner get the booking and a reminder

A repair request from a tenant

  1. Step 1 of 3

    The tenant reports it in the portal, with photos

  2. Step 2 of 3

    The property manager assigns it

  3. Step 3 of 3

    The tenant follows the status without calling

Proof

Work and examples

The examples on this page are demos with made-up data.

  1. Demo · sample data

    Try the booking site

    Book a slot as the customer on a sample site, then switch to the team inbox, where the enquiry lands once, on one record, with the source it came from.

  2. Demo · sample data

    Try the WhatsApp inbox

    Follow one enquiry through a team inbox: the number’s flow asks its first question and routes the answer, and the contact record keeps the full history and where the enquiry came from.

Delivery

Delivery considerations

Every project starts with a written scope, is built in slices you can use early, and is looked after by the same team afterwards, wherever you are.

  • Data and access

    Who can see and change which records is agreed in the written scope, before anything is built.

  • A log of every change

    The systems we build can keep a log of who changed what and when.

  • Your existing systems

    We connect to the systems you already use where they allow it, and say so in the scope where they do not.

  • Listings from several sources

    Where listings also live on portals or a feed, the scope says which system is the source of truth.

Questions

Questions we get asked

  • Can leads from property portals land in the CRM?

    Usually, where the portal sends leads by email, a form or an API. If one cannot be connected, the scope says so.
  • Can it connect to what we already use?

    Usually. WhatsApp, Google Workspace, Microsoft 365, accounting packages, payment providers and most systems with an API or an export. If something cannot be connected we say so in the scope.
  • What does it cost?

    It depends on what the process needs, so we price each project in writing after a short scoping call rather than publish a rate card. The written scope sets out exactly what the price covers.
  • How long does it take?

    It depends on the scope. The written scope splits the build into slices with a date for each, so something useful is in use before the whole build is finished.
  • Where are you based?

    Alif Logix works from four locations: Lahore (Pakistan), Southall (United Kingdom), Pampanga (Philippines) and Sharjah (UAE). We work with clients anywhere, in writing and on calls.

Your business may need something different.

Tell us how your team works, what is slowing it down and what you want to improve.